Best Fleets Podcast
Objective: Develop a robust inbound content strategy for Best Fleets by leveraging the community as a competitive advantage. This required regular outreach to partners and influencers to secure their support for marketing activities.
Challenges: Determining which methods will generate the most momentum and are sustainable for continuation.
Outcome: Podcast viewership increased from zero to 210 unique listens on YouTube and SoundCloud. The accompanying email campaign achieved an 85% open rate. The website was refreshed with a new banner, improved navigation, and program infographics, resulting in a 20% increase in monthly visits since the initiative's launch.
