Client: RidersPlus Insurance - Blogs That Drive Traffic
Objective: The goal was to assist this insurance company in expanding from specializing in motorcycle insurance to offering home and auto insurance. Identifying the queries that potential customers might use to search for home and auto insurance was crucial. Since search engine algorithms match queries with the most relevant websites, creating impactful written content, such as blogs, is essential for effective SEO.
Challenges: The company faced a significant challenge in establishing digital brand recognition. Over three years, it transitioned from having no digital presence to becoming a notable part of the online shopping process for home and auto insurance.
Outcome: The company saw a remarkable increase in revenue from home and auto insurance, growing from $500,000 to over $2,000,000, thanks in part to leveraging SEO to bolster sales efforts. In just four months, the company generated 350 leads from organic search, a significant improvement from nearly zero in the previous year.
